World Cup Fan Token Report

When it comes to global sporting events, only the Olympic Games can rival the FIFA World Cup for its worldwide appeal.

An estimated cumulative global audience of 3.5 billion people watched the 2018 FIFA World Cup on TV, making the tournament the largest spectator sport event in the world.

The final between France and Croatia was watched by 1.12 billion people.

The current 2022 FIFA World Cup is the 22nd edition of the tournament, and the first to be held during November and December.

At an estimated cost of $220 million, this World Cup in Qatar is the most expensive ever held.

And, this is the first World Cup to have participant teams with Official Fan Tokens.

The national teams of Argentina, Brazil, Portugal and Spain have all announced partnerships with Fan Token suppliers — has been subject to recent speculation.

In this article, we focus on Argentina and Portugal, who are working with our friends at Chiliz and their Socios platform.

When it comes to fan tokens, Socios is without doubt the current market leader when it comes to volume, engagement and innovation.

Fans of Argentina and Portugal (as well as the hundreds of club teams signed up) can access VIP experiences, tickets, signed merchandise, player meet and greets and much more.

However, the Socios platform really comes to life by allowing fans to vote on selected items.

For example, $ARG holders can vote on the title of the upcoming Copa America documentary, which is a fly-on-the-wall account of Argentina’s record-equalling 15th continental title last year.

Fans of some of the clubs that are signed with Socios have voted on team kits, bus designs and other highly-engaging items.

Recently, Socios rewarded an AS Roma token holder with the unique experience of asking manager Jose Mourinho a question at the pre-match press conference.

Another interesting example for Argentina, was a vote on the design of the Captain’s armband to be worn in a friendly game by Socios’ global ambassador, and arguably the greatest player to have played the game, Lionel Messi.

Argentina and PSG forward Lionel Messi signed a three-year contract to become Socios Global Ambassador in March, 2022.

On November 18, just two days before the start of the 2022 #FIFAWorldCup, both Argentina and Portugal’s fan tokens hit ATHs.

$ARG surged to $9.19, with $23.8m 24hr trading volume.
$POR hit new heights at $7.23, supported by $17.4m 24hr trading volume.
Data: CoinGecko

But, you have to take the rough with the smooth…

Following Argentina’s shock defeat to Saudi Arabia in their opening group stage match, $ARG price slumped by 40%.

Despite the current bear market, this was a show of strength for the concept of fan tokens on global sports’ biggest stage.

Taking the lens away from Socios and looking at fan tokens in general, the current data paints an even more interesting picture…

On the whole, average daily trading volume of fan tokens has risen to $300m throughout November. A ten-fold increase since last month
Data: Kaiko

The combined market cap of fan tokens hit $401m on the opening weekend of the World Cup. It was at $256m just ten days earlier.

The technology, experiences and revenue behind fan tokens would have been almost unimaginable during the 2018 FIFA World Cup just four years ago.

Just imagine what things will look like in four years’ time, when an expanded 48 nations compete for football’s biggest honour in Canada, Mexico and the USA.

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