UFC star Leon Edwards to launch the first performance-based NFT range with Blockasset

Blockasset
3 min readAug 14, 2022
Leon Edwards NFT collection drops on 16th August

UFC Welterweight Leon Edwards is to become the first athlete to release a performance-based NFT collection in partnership with Blockasset.

The innovative digital collectables will come complete with trading card utilities, which correlate with real-world performance. So, the benefits to the holder can change based on the athlete’s career.

Speaking ahead of his upcoming UFC Championship fight against Kamaru Usman, Edwards said, “It’s great to be working with Blockasset, using modern technology to help reward my fans. I’m confident the first of those rewards will arrive when I become UFC Champion in Salt Lake City”.

With the collection limited to just 500 items, Edwards’ NFTs are sure to be a hit with UFC fans. However, the benefits and utility of this range will appeal to the wider NFT community, too.

Edwards’ NFT range will pay performance-related $BLOCK bonuses following the British athlete’s winning fights, and holders will accrue 5 $ASSET each day their NFT is staked. Users’ $ASSET tokens can then be used to access unique opportunities and items with Blockasset’s growing roster of talent.

Blockasset CEO, Paul Evans said, “We’re delighted to be releasing our performance-based trading card NFT range with Leon. We know that utility and rewards are important to our community, and this new range is just one of many ways we plan to reward those within our ecosystem”.

Edwards’ NFT range will be his first Blockasset product release, but further initiatives will follow. Blockasset’s partnership with the Paradigm Sports athlete will also see Edwards release $LEON, his very own athlete token.

Christian Boyle, Creative Director at Blockasset, added, “The Leon Edwards performance-related Digital Trading Card collection marks a substantial shift in the sports collectibles space, and will be a great example of how athletes and collectors can benefit from Web3 technology”.

Holders of Leon Edwards’ NFTs will also be able to access variable staking rewards on the volume of $LEON when Blockasset athlete tokens go live.

For more information please read our FAQ below:

Q. When will the Legends set holders be able to mint?
A. 16th August, 12 PM UTC

Q. When the public mint will start?
A. 17th August, 12 PM UTC

Q. What will be the mint fees for Legends set holders?
A. 600 BLOCK

Q. What will be the public mint fees?
A. 800 BLOCK

Q. When will the Legends set holders receive their pre-sale mint tokens?
A. By end of day Monday, 15th August.

Q. What will be the collection size?
A. 500 NFTs

Q. Who is the NFT artist?
A. Blockasset Team

Q. Will the collection be listed on the secondary market?
A. Yes, Leon’s NFT collection will be listed post-mint on Magic Eden

Q. Will the Discord community receive a mint discount for the Discord-role perks?
A. Yes, community members will receive the discount after the mint.

Q. How will the rarity work for the collection?
A. Please note this is not a generative NFT collection. The NFTs will be ranked & more details on collection rarity will be shared in the coming days.

Quick reminder: The deadline for Legends set holders to send BLOCK for the 25% mint discount is Monday, 15th August at 5 PM UTC. Please check out recent announcements in our Discord & Telegram for more details.

Stay up to date on all on Blockasset socials.

Trade BLOCK: https://trade.blockasset.co/swap

Twitter: https://twitter.com/blockassetco

Discord: https://discord.gg/blockasset

Blaze platform: https://blaze.blockasset.co

Telegram chat: https://t.me/blockassetofficial/

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